Firstrust engaged D2 to rebrand and renovate their VIP Touchdown Club at the Philadelphia Eagles stadium, Lincoln Financial Field. A compressed timeline, between season close and opening game, added a challenge our team was ready to tackle. The vibe is akin to a modern speakeasy – a Firstrust bank branch from the outside, with the surprise of a dramatic and elite club inside. The cozy atmosphere conceals the functionality which is highly flexible and reconfigurable – versatile for both game days, formal events, and corporate meetings. The Firstrust Bank and Eagles logos and imagery are incorporated subtly throughout, giving both brand presence without competition. Striking materials – chrome, leather, and neon – bring a dramatic, high-end feel, while layered artwork and installations rich in nostalgia honor the history and the future of the team.  

Logo and Concepts