After 44 years of serving businesses in Center City Philadelphia, Center City Proprietors Association has rebranded as Center City Business Association. The name shift puts the spotlight on all Center City businesses, regardless of their size or legacy.

The board came to D2 with this new name and a desire for a fresh look. The idea is simple — when Center City businesses thrive, Philadelphia thrives. The new identity built upon this idea is “Center City Centric”. From the color palette inspired by the city flag, to the landmark-themed iconography, the brand exudes the spirit of the city itself. The bold typographic-driven logo clearly puts the focus on Philadelphia’s businesses, while the overlapping building outlines represent cooperation and communication between businesses in the region. In addition, a full suite of event iconography was developed to keep the brand cohesive and fresh.