We’re proud to call King of Prussia our home, so it was a no-brainer to link up with the King of Prussia District for a backyard rebrand of our neighborhood, Renaissance Park. Beginning with strategy, D2 brainstormed with fellow businesses residing in Renaissance Park, building owners and stakeholders. The sessions resulted in a clear vision for the future of the park.

As we explored strategies to improve wayfinding and signage for tenants and visitors, we also developed an identity for the park. The shape of The Order of Merit of the Prussian Crown inspired the logo, which projects a sense of community and gathering.

Signage throughout Renaissance Park adorns the new identity, along with a fresh color scheme that pops in the daylight and emits a welcoming soft glow at night. Located at main entrances, intersections, and pedestrian trails, a mix of monument and pillar signs makes navigating Renaissance Park a breeze.

We thank our neighbors and the King of Prussia District for collaborating with us on this project!