CCN
The Objective
CCN is known for craftsmanship and adaptability, but their outdated website made it difficult for designers to see the full potential of what they could do. Even loyal partners often thought of CCN as traditional, rather than as a flexible resource for modern projects. The new site changes that. It puts collections, customization options, and resources front and center, giving designers a clear and intuitive way to explore CCN’s capabilities and imagine new possibilities.
The strategy
Research showed that ‘custom’ often felt intimidating, as if it meant starting from scratch. By reframing CCN’s products into collections, the strategy gave designers a way in. Collections make the breadth of CCN’s work more digestible while still highlighting the flexibility of customization.
The brand
To support the website, CCN’s brand identity received a contemporary refresh. The new logo features a single letterform that doubles as a ‘C’ and an ‘N,’ alluding to CCN’s adaptability. Its inner curve evokes the edge of a tabletop, nodding to the brand’s connection to craft and materiality. The broader visual system strikes a balance between precision and warmth. Altogether, it positions CCN as a collaborative partner, not just a vendor.
The website
Organized around customizable collections, the site lets designers start with a clear framework and then adjust dimensions, finishes, and details to fit their projects. Downloadable resources are easy to find, product pages are streamlined, and navigation is built for the way designers actually work. The result is a user experience that makes CCN’s offering approachable, efficient, and inspiring.
The outcome
Today, CCN has a website that reflects who they’ve always been: high-quality, approachable, and built for collaboration. Designers can explore collections, access tools instantly, and see the people and process behind the products. The result is more than just a new digital face for CCN. It’s a platform that supports their long-term strategy and positions them as a go-to resource for commercial designers.