Over a quarter of a century ago, Chesterbrook Corporate Center became a gleaming suburban campus that corporate executives flocked to as an answer to the long commute downtown. The bucolic setting has kept the campus in favor, but the aging brand and buildings became dated and less desirable over the years. When Rubenstein Partners purchased CCC in 2019, they turned to D2 to bring the antiquated campus a new life!
To begin, we energized the well-known Chesterbrook name with a dynamic new logo and comprehensive brand strategy born from the location’s history, reputation, landscape, and its access to trails, waterways, and public green space. A remarkable and unmatched natural setting on over 140 acres, the new design enhances connections with additional pedestrian and cycling trails, a shuttle service, scooter share, and an amenities building – Circuit – at its heart. This connectivity and the central amenities hub for the community is illustrated in the logo. The diverging lines also exemplify the diverse, unified professional network and the energy and activity always happening at the new Chesterbrook.
In addition to the new brand, 1.1M SF of office space is currently under renovation inside and out featuring the introduction of natural materials, a strong connection to green space, and a classic yet edgy aesthetic. Environmental graphics weave the brand story through the outdoor spaces – with signage and wayfinding – and through the interior spaces – continuing the wayfinding strategy and introducing dimensional installations and whimsical artwork inspired by the campus itself.
When complete, Chesterbrook will be a one-of-a-kind corporate setting that is rooted in outdoor connectivity and activity, offers tenants and the local community access to stellar amenities at the Circuit building, and that sets a new bar for the suburban workplace.