Originally unnamed, Upswing Fitness came to D2 with freshly formed idea that needed a mark with personality and a lot of purpose. Upswing provides a platform that connects fitness professionals with the tools they need to grow their business virtually — free of physical and logistical boundaries. In a competitive fitness industry, Upswing needed to make a lasting first impression to fitness trainers and members. Their identity embodies a commitment to growth and rising to meet individual goals. The mark also forms a pledge hand – both Upswing’s pledge and promise to support the fitness professional and a pledge to ourselves to commit to crushing our goals. Mainly shown in black and white, the bright pops of color match the Upswing inspiring, confident, and inclusive personality.
(Coming soon, early 2022)
As a startup, having solid branding legitimizes my business, creates a lasting first impression and allows my logo to tell the Upswing story. The team at D2 is incredible. They created a brand strategy, brought purpose to the message, and crafted a powerful brand story. — Chris Putsch, Founder of Upswing